CMYK Color Model: For Print Projects
Combining these four ink colors produces a wide spectrum of colors on the printed page. In the four-color printing process, each of the four color separations is applied to a separate printing plate and placed on one cylinder of a printing press. As sheets of paper run through the printing press, each plate transfers an image in one of the four colors to the paper. The colors—which are applied as minuscule dots—combine to produce a full-color image. A commercial printing company handles the work of making the color separations on most projects. The company uses proprietary software to separate digital files into the four CMYK colors and to transfer the color-separated information to plates or directly to digital presses. Most print designers work in the CMYK model to more accurately predict the appearance of the colors in the final printed product.
RGB: For Digital Projects
CMYK is not the best color model for documents destined to be viewed on a screen, however. These are best built using the RGB (red, green, blue) color model. The RGB model contains more color possibilities than the CMYK model because the human eye can see more colors than ink on paper can duplicate. If you use RGB in your design files and send the files to a commercial printer, they are still color-separated into the four CMYK colors for print. However, in the process of converting the colors from RGB to CMYK, color can shift from what you see on screen to what is reproducible on paper.
Set Up Digital Files for Color Separation
Graphic designers should set up digital files that are destined for four-color separation in the CMYK mode to avoid color surprises. All the high-end software apps—Adobe Photoshop, Illustrator and InDesign, Corel Draw, QuarkXPress, and many others—offer this capability. It’s just a matter of changing a preference.
An Exception to the Rule
If your printed project contains a spot color, that color should not be marked as a CMYK color. It should be preserved as a spot color so that, when the color separations are made, it will appear on its own separation and be printed in its own special-color ink. Programs such as Adobe Photoshop make this process easy.