Go to the Instagram Explore tab to check out the most popular photos being shared. Many are high-resolution, lack filters, and were likely taken with a good quality camera and edited professionally. The pre-recorded video upload feature allows individuals and businesses to film clips using a real camera, edit them on a computer, and then post those videos later to Instagram. There are also countless video editor apps for mobile devices that showcase numerous clips in a professional style and add fancy effects. Instagram offers businesses an opportunity to show off their logos, product lines, current event snapshots, storefront locations, and anything that generates likes and comments from followers. Business accounts sometimes offer the chance to win something for free if users agree to take some action. These actions may include following them on certain social media sites, tagging a friend, and reposting content. Instagram contests help businesses go viral and keep followers engaged. Some of the biggest Instagram accounts use shoutouts as part of their growth strategy. By getting featured on another account, users can gain new followers in a matter of seconds.
