How Tiktok Helps Disney And Others Engage Fans
While it’s no secret the parks enjoy a massive, passionate fan-base—and companies engaging with consumers through social media is nothing new—the skyrocketing success of a channel entirely dedicated to what’s primarily in-person entertainment is somewhat surprising. But it seems Disney has cracked the code, immersing fans in the “Most Magical Place on Earth” remotely. “Fans of The Walt Disney Company’s theme parks are extremely passionate, but there’s often a disconnect between the company’s social media accounts and the way fans actually convene online,” said theme park journalist Carlye Wisel in an email interview with Lifewire....