Apple S Business Only Macbook Upgrade Program Should Be For Regular Users Too
Apple appears to be launching a ‘Mac Notebook Upgrade Program,’ a way for businesses to pay a monthly flat fee and get regular replacement units. It makes perfect sense for businesses—you can forget about buying, maintaining, and selling individual computers. But what about individual people? Don’t we want the same opportunity to get regular upgrades? “[You] need to only look at the iPhone upgrade programs that providers currently have to see that, when it comes to Apple products, consumers are driven by desire rather than actual need,” Amir Khella, CEO of AirTag rival PingTag, told Lifewire via email....